Droga5 teamed up with Honey Maid to produce a commercial revolutionary in its warmth and inclusion. This “wholesome” ad accentuates the diversity of families while uniting them through the theme of love and togetherness (and graham crackers). You can read more about the ad and the growing demographics it is targeting on USA Today's website.
Honey Maid isn’t the only company that has taken a progressive approach in its campaigns. You’ve likely seen Coca-Cola’s Superbowl ad, and if you didn’t watch it live, maybe you were one of the more than 11 million who have watched it on YouTube.
This Cheerio’s ad is a favorite of ours too; simple, sweet, and full of love.
We’re proud of the progressive campaigns our photographers have been commissioned for— take a look and let us know your favorites!
The lovely Elinor Carucci took the time to answer this questionnaire, but you can see her work for yourself at her latest show! Her book MOTHER can be found here, and the exhibit for MOTHER is opening at the Edwynn Houk Gallery on March 27th.
Currently resides in: NYC
First camera: Nikon
Formal education or self taught? Graduated from Bezalel Academy of Art and Design in Jerusalem
My favorite subject to shoot is: People.
I refuse to shoot: I will shoot anything!
Photography philosophy: I connect to what I photograph, who I photograph. I usually photograph people, and I want to ‘feel’ them, make the images tell something about who they are, what they feel and go through/
Any spouses/partners/pets/imaginary friends? I sometimes talk to God, but then claim i don’t believe in one…
Last meal would be: Half of a (very sweet) watermelon.
If you had to save one photo from a fire, it would be: a photograph of my children.
Are there any particular tear sheets or personal projects that you’re proud of, and why do they stand out to you? My book MOTHER shows almost a decade of photographing my children from pregnancy until they were almost nine years old. I believe it is the deepest body of work I have done so far, as it is both extremely personal and at the same time, universal.
What’s the most challenging shoot you’ve ever done, and why? There are so many different challenges in different shoots, but I think that the hardest thing for me to deal with is if the person being photographed will not collaborate with me.
Who would you credit as your biggest artistic influences or role models as a photographer? Nan Goldin, Emmet Gowin, Mary Ellen Mark.
Is there a particular photo or video campaign that really struck you? I loved the Zurich “Because Change Happens” campaign (as seen below).
What current photographer are you a fan of right now? Sally Mann.
What’s worse: uncooperative lighting or an uncooperative subject? Uncooperative subject.
Finally, what made you decide to commit to photography as a career? Photographing my mother when I was fifteen, and how much more I was able to see in her once I could see ‘with’ the camera, made me always want to do photography.
One of the greatest things about social media is the collisions of the unexpected. Need an example? How about Pharrell Williams and Arby’s? What started as a joke about the maestro’s millinery turned into a gift to charity and a possible business relationship with the roast beef sandwich chain (we recommend the curly fries). See more on Adweek.
Photo of Pharrell Williams by Redux photographer Erin Siegal McIntyre.